effie>

The effie> service allows for manufacturers, distributors, merchandising agencies and retail chains in the CPG and pharmaceutical industries to increase the efficiency of business processes, to plan and execute trade marketing and sales strategies in modern retail.

The service is based on the PDCA methodology. It ensures a closed cycle of the client’s business processes improvement and business results constant achievement. The comprehensive service makes it possible to organise a full cycle process from creating marketing and sales strategies prior to implementing this strategy in stores and retail chains.

Working with multi-level analytics based on real data collected at the point of sale, suppliers can monitor performance and timely adjust strategies and follow-up actions to increase sales. The analytics can be formed as well as based on image recognition by artificial intelligence.

Every day more than 15,000 employees of more than 100 largest companies, such as Nestle, Coca-Cola, PepsiCo, Philip Morris International, TEVA, Unilever, Nemiroff, Global Spirits, Bon Boisson, JTI, and others, use our services to achieve their goals and increase sales.

Some business results from our clients

• Sales growth up to 26%
• Shelf share growth from 60% to 95% (in accordance with agreements)
• Product range compliance growth from 52% to 94%
• Store visiting discipline shifted from 42% to 96%
• Points of sale (stores) coverage growth from 20% to 90%

Key Benefits

• Sales growth
• Protection of investments in trade marketing and marketing initiatives
• Protection of investments into the team through management, training and control
• Conscious adjustment of strategies based on reliable information
• Transparent processes between manufacturers, agencies, distributors and retailers
• Minimization of the human factor thanks to Artificial Intelligence technologies

The service effie> includes

• Access to the effie> software
• Service deployment and setup
• Employees training
• Technical support 24/7
• Development of new functionality within the framework of the product development map
• Business analyst consultations: the analysis of areas for growth and proposals for improvement
• Client’s directories administration

Advantages of cooperation with IPLAND

• Comprehensive service without the need to use additional human resources from the client
• No capital investment from the client
• Fixed monthly fee without additional payments (new functionality development is included in the monthly fee)
• Cross-industry ten-year capitalized experience of IPLAND
• Quick service launch
• Up-to-date technologies in the product architecture and the use of neural networks
• The product is built on the principle of a constructor that allows launching new processes in 1 day
• Compliance with international quality and information security standards (ISO 9001, ISO 27001)

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