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9 pricing mistakes in SaaS and B2B tech - full webinar recording for ISVs and startups

01/07/2024
Language: EnglishSpeakers: Emanuel Martonca
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Topics

Cost Optimization

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Description

Pricing is the most important lever SaaS, and technology companies can use to increase profitability.

In this webinar, we discussed 9 common pricing pitfalls and showed how to avoid them. You will be able learn how to optimise your pricing model to capture the full value you deliver and accelerate your business growth.

Emanuel Martonca, a pricing strategist from Soft Fight will deliver the webinar, which will be hosted by SaaS Innovation Hub.

Connect with an Expert

Emanuel avatar
Emanuel MartoncaLinkedIn link
Pricing Strategist

Pricing mistakes can be very costly for B2B tech companies. I will gladly show you the most common ones, so you can avoid them. In a 30-minutes call we can identify some quick wins for your pricing (it’s free, no strings attached). The more attention you give it, the more chances you have to optimize your pricing model. This means increased conversion rates and higher ARR for you. Here is an example from a pricing project I did for a Scaleup in 2021. I helped them change their pricing metrics, updated the entire pricing model and increased prices for existing customers. Results: 32% increase of ARR on existing customers; major boost to NRR (Net Revenue Retention), big increase in conversion rate from free to paid.

Languages: English, Romanian
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Customer Acquisition