How to market and sell to technical buyers in B2B markets?

In this webinar, we focus on how to market and sell to technical buyers who are influencing or making buying decisions in B2B markets.

Research shows that highly technical buyers have very specific buying behaviour. They are willing to put extra effort into product research, and, compared to business buyers, they are rather averse to anything they perceive as being marketing or marketing-prepared information.

Nevertheless, there is a clear path to market to this audience that we will discuss in this webinar. Topics to be covered:

• How do technology buyers make buying decisions?
• How to plan a Go-To-Market strategy?
• How to use content to engage engineers and industrial buyers?
• How to use modern marketing technologies to engage your audience?
• How much to spend on marketing and how to get it working?